TRY 'EM
LOVE 'EM
KNEAD 'EMS


HOLLOW HITS DIFFERENT
PRetzel Shells


KNOT YOuR AVERAGE CRuNCH
PuFF KNOTS


A CRuNCH ABOVE THE REST
SPLITS


LONG LIVE THE RING
PRETZEL RINGS


WHEN IT COMES TO SNACKS, WE DOUGH HARD
Get yOuRs. gOttA hAve 'ems BefORe they'Re gOne.
FRESHLY BAKED NEWS & EVENTS
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From the Pretzel Capital of the World to convenience stores across seven states, Puff Knots continue to redefine snacking. Formerly known as Puffzels, these light, crunchy, pretzel‑shaped puffs are gluten‑free,... -
Unique Snacks Expands into Walmart Unique Snacks Expands into Walmart
Unique Snacks Expands into Walmart Rapid growth and rising consumer demand propel Unique Snacks’ top three products onto Walmart shelves across the Northeast READING, Pennsylvania – March 9, 2026 – Unique Snacks announced a major expansion of its retail presence with the addition of its most popular...
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Unique Snacks Disrupts Pretzel Market with Knead 'Ems Unique Snacks Disrupts Pretzel Market with...
Introducing a new higher standard of quality and taste in the mini pretzel category READING, Pennsylvania – March 3, 2025 – Unique Snacks, a national brand recognized as a snack industry innovator, has introduced Knead ’Ems, a new line of mini pretzels that challenges the mini pretzel...
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Unique Snacks Celebrates National Mustard Day Unique Snacks Celebrates National Mustard Day
By expanding the availability of its Honey Mustard and Sharp German Mustard dips. Unique Snacks, a national snack industry innovator, celebrated National Mustard Day on Saturday, August 3, by expanding... -
Unique Snacks Introduces Puffzels Snack Packs Unique Snacks Introduces Puffzels Snack Packs
Unique Snacks Introduces Puffzels Snack Packs to Meet Growing Demand from Convenience Store Operators and On-The-GO Shoppers READING, Pennsylvania – July 16, 2024 – Unique Snacks, a 103-year-old family-operated snack industry innovator managed by the sixth generation, created a new snack category in early 2023 with the...
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Crunching Savory Success Unique Snacks Celebrates Double-Digit Growth in 2023 Crunching Savory Success Unique Snacks Celebrates...
Norm Cross promoted to Vice President, Brand Sales and Marketing Jacob Merrill promoted to Director of Ecommerce READING, Pennsylvania – January 31, 2024 – Unique Snacks, a 103-year-old, sixth-generation family-owned and operated snack industry innovator, continued to grow its brand and expand the availability of its signature...
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Unique Snacks Increases Support forFolds of Honor Unique Snacks Increases Support forFolds of...
Replacing all 11 oz. Original Splits packages with Folds of Honor branded bags will more than double all contributions raised since 2018. READING, Pennsylvania – November 8, 2023 – Unique Snacks, a sixth-generation 102-year-old family owned and operated business and snack industry innovator, has been a proud...
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Unique Snacks Marches into U.S. Military Commissaries in Europe and... Unique Snacks Marches into U.S. Military...
READING, Pennsylvania – September 13, 2023 – Unique Snacks, a 102-year-old family business and a leading snack industry innovator, has offered its popular Original Splits, Pretzel Shells, Extra Dark Splits, Multi-Grain Splits, Extra Salt Splits, and Sourdough Craft Beer Pretzel Rings to U.S. military families at U.S.-based...
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Unique Snacks Raises Over $12,500 to Support Folds of Honor Unique Snacks Raises Over $12,500 to...
READING, Pennsylvania – March 21, 2023 – Unique Snacks has been a proud supporter of Folds of Honor since 2018, raising more than $48,000 to support the nonprofit and its mission to create scholarships for the spouses and children of wounded and fallen service members and first...
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Unique Snacks Redefines Pretzels with Puffzels Launch Unique Snacks Redefines Pretzels with Puffzels...
READING, Pennsylvania – February 6, 2023 – Unique Snacks, a sixth-generation family snack business, is well-known for its variety of Original Splits Pretzels, Pretzel Shells, Sourdough Craft Beer Pretzel Rings and award-winning pretzel dips. Now the business is expanding its offering into other snack categories through the...
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Unique Snacks Teams Up with Tröegs Independent Brewing for the... Unique Snacks Teams Up with Tröegs...
READING, Pennsylvania – September 26, 2022 – Unique Snacks, a 100-year-old family-owned and operated snack industry leader, announced it is joining Tröegs Independent Brewing to step up to the plate on Saturday, October 8th, at the first annual Senstoberfest Beer Fest, held at the Senators ballpark on...
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Two Pennsylvania-based family-owned makers collaborate Two Pennsylvania-based family-owned makers collaborate
Two Pennsylvania-based family-owned makers collaborate to offer perfectly paired craft beer and signature pretzels HERSHEY and READING, Pennsylvania – August 23 – Now through the end of fall, Tröegs Independent Brewing and Unique Snacks once again have teamed up to offer beer-and-pretzel pairings perfect for sharing with friends...
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Unique Snacks is taking a bite out of Texas Unique Snacks is taking a bite...
READING, Pennsylvania – June 13, 2022 – In response to increased customer demand for its nutritious pretzels and delicious dips, Unique Snacks is expanding the availability of its signature pretzels throughout Texas. The company is introducing its Original Splits, Pretzel Shells, Sprouted Splits, Sprouted Shells, Multi-Grain Splits,...
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Unique Snacks Proudly Supports GIANT Company’s Pledge to Raise Funds... Unique Snacks Proudly Supports GIANT Company’s...
Unique Snacks donates $12,500 annually, contributing $87,500 since 2016 to eradicate childhood illness READING, Pennsylvania – May 31, 2022 – Unique Snacks, a 100-year-old family-owned and operated snack industry leader, holds traditional family values as the foundation of its culture, including supporting community members in need. This...
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Bikes, Beers and Pretzels! Bikes, Beers and Pretzels!
Unique Snacks’ Sourdough Craft Beer Pretzel Rings Named “Official Pretzel” for 2022 Bikes & Beers’ Cycling and Brewery Events READING, Pennsylvania – May 16, 2022 – Bikes & Beers, America’s favorite cycling event, is back for the 2022 season featuring events for cyclists of all levels at...
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Justin Spannuth, COO of Unique Snacks, Tapped for Two Board... Justin Spannuth, COO of Unique Snacks,...
READING, Pennsylvania – May 2, 2022 – Unique Snacks announced that Justin Spannuth, Chief Operating Officer and a member of the sixth generation managing the family-owned and operated business, has been elected to join the Executive Committee of SNAC International as the 2nd Vice Chair, and the...
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Unique Snacks and Chatty Monks Collaborate on Split Face Craft... Unique Snacks and Chatty Monks Collaborate...
READING, Pennsylvania – April 25, 2022 – Two of Reading’s best-known craft establishments, Chatty Monks Brewery and Unique Snacks, have partnered to create Split Face, an expertly crafted Amber Lager featuring a savory hint of pretzel in celebration of National Pretzel Day on April 26th. Unique Snacks,...
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Unique Snacks Launches 2022 Folds of Honor Campaign Unique Snacks Launches 2022 Folds of...
Program encourages retailers and consumers to support service members’ families. READING, Pennsylvania – April 4, 2022 – Unique Snacks has been a proud supporter of Folds of Honor since 2018, raising more than $36,000 to create at least seven scholarships for service members’ families. While several national...
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Unique Snacks Fuels On-The-Go Travelers Unique Snacks Fuels On-The-Go Travelers
READING, Pennsylvania – October 5, 2021 – As many airlines scale back the number of flights they will offer during the fourth quarter of 2021 due to the Delta variant, as well as labor and staffing shortages, according to Cirium, Unique Snacks is expanding the availability of...
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Tröegs Independent Brewing and Unique Snacks Tröegs Independent Brewing and Unique Snacks
Starting Today Tröegs Independent Brewing and Unique Snacks Launch Better Together Campaign The two Pennsylvania-based family-owned businesses collaborated to offer expertly paired craft beer and signature pretzels that celebrate Pennsylvania ingredients HERSHEY and READING, Pennsylvania – August 30, 2021 – Starting today and running through October 31st,...
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Bikes & Beers’ Cycling and Brewery Events Bikes & Beers’ Cycling and Brewery...
Unique Snacks’ Sourdough Craft Beer Pretzel Rings Named “Official Pretzel” for Bikes & Beers’ Cycling and Brewery Events READING, Pennsylvania – July 12, 2021 – Unique Snacks, a 100-year-old, sixth generation family-owned snack industry leader, announced that its hand-crafted Sourdough Craft Beer Pretzel Rings have been chosen as...
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Unique Snacks Marches on with Support for Folds of Honor Unique Snacks Marches on with Support...
Unique Snacks Marches on with Support for Folds of Honor for Fourth Consecutive Year READING, Pennsylvania – April 27, 2021 – Unique Snacks is proud to continue its support for Folds of Honor to help raise funds to provide academic scholarships to the spouses and children of fallen...
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Tröegs Independent Brewing and Unique Snacks Craft Better Together Fall... Tröegs Independent Brewing and Unique Snacks...
The two family-owned Pennsylvania businesses invite people to find their favorite beer and pretzel pairings READING and HERSHEY, Pennsylvania (June 1, 2021) – Tröegs Independent Brewing and Unique Snacks, two Pennsylvania-based family-owned and operated businesses with a shared passion for fresh ingredients and flavorful combinations, have partnered together...
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Unique Snacks Supports Folds of Honor for Fourth Consecutive Year Unique Snacks Supports Folds of Honor...
READING, Pennsylvania – February 16, 2021 – Unique Snacks is proud to once again stand alongside the many supporters of Folds of Honor to help further its mission of providing academic support to the spouses and children of fallen and disabled service-members. With an increase in participating in-network...
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Unique Snacks Celebrates 100 Year Anniversary with Special Online Giveaway Unique Snacks Celebrates 100 Year Anniversary...
Unique Snacks Celebrates 100-Year Anniversary with Special Online Giveaway Beginning today at 10:00 a.m. ET, be one of the first 100 product reviews on the Unique Snacks’ Facebook page to win a limited-edition anniversary tin filled with the company’s variety of delicious and healthy snacks. Reading, PA...
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Unique Pretzel Bakery, Inc. Rebrands as Unique Snacks Unique Pretzel Bakery, Inc. Rebrands as...
Unique Pretzel Bakery, Inc. Rebrands as Unique Snacks with New Packaging Sixth-generation, family operated business to enhance e-commerce presence and direct-to-home delivery services of premium snacks with more flavor, fewer ingredients and smarter baking Reading, PA (October 5, 2020) – Amidst the ongoing pandemic created by the coronavirus...
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Celebrate Independence Day Celebrate Independence Day
Celebrate Independence Day with Unique Pretzels and Support Folds of Honor READING, Pennsylvania – June 23, 2020 – Independence Day is approaching quickly, and many families are looking forward to celebrating with socially distanced picnics and backyard barbeques. Many families will also take time to recognize the importance...
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Unique Pretzels to Support Charitable Organizations During COVID-19 Unique Pretzels to Support Charitable Organizations...
Unique Pretzels Launches “Giving with a Twist” to Increase Support for Charitable Organizations During COVID-19 READING, Pennsylvania – May 27, 2020 – The Coronavirus (COVID-19) has impacted every aspect of our lives, including shifting the focus of philanthropic giving. Unique Pretzel Bakery, Inc. recognized that charities and nonprofits...
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Unique Pretzels to Support Charitable Organizations During COVID-19 Unique Pretzels to Support Charitable Organizations...
Unique Pretzels Launches “Giving with a Twist” to Increase Support for Charitable Organizations During COVID-19 READING, Pennsylvania – May 27, 2020 – The Coronavirus (COVID-19) has impacted every aspect of our lives, including shifting the focus of philanthropic giving. Unique Pretzel Bakery, Inc. recognized that charities and...
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Supporting Folds of Honor Foundation for Third Consecutive Year Supporting Folds of Honor Foundation for...
Unique Pretzels Proudly Supports Folds of Honor Foundation for Third Consecutive Year READING, Pennsylvania – May 5, 2020 – Unique Pretzel Bakery, Inc. is once again supporting the Folds of Honor Foundation to provide academic support to families of fallen and disabled service-members. For each purchase of...
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Support the Nation’s Largest Social Distancing Ride Support the Nation’s Largest Social Distancing...
Unique Pretzels Partners with Bikes & Beers to Support the Nation’s Largest Social Distancing Ride READING, Pennsylvania – March 26, 2020 – Breweries of all sizes across the nation have temporarily closed tasting rooms due to health concerns related to the spread of COVID-19 (Coronavirus), dramatically impacting...
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2020 All-Star Craft Beer, Wine and Cocktail 2020 All-Star Craft Beer, Wine and...
Unique Pretzel Named Official Snack Sponsor for the 2020 All-Star Craft Beer, Wine and Cocktail Festivals READING, Pennsylvania – March 11, 2020 – Unique Pretzel Bakery, a family-owned snack industry leader, announced that All-Star Craft Beer, Wine and Cocktail Festival has selected them as the Official Snack...
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Unique Snacks Partners with All-Star Craft Beer, Wine and Cocktail... Unique Snacks Partners with All-Star Craft...
READING, Pennsylvania – May 9, 2022 – Unique Snacks, a 100-year-old family-owned and operated snack industry leader, announced that All-Star Craft Beer, Wine and Cocktail Festival has selected the company as a partner for the 2022 All-Star festival season. Unique Snacks will have representatives manning free Pretzel...
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Bikes & Beers & Brewery Events Bikes & Beers & Brewery Events
Unique Pretzel’s Sourdough Craft Beer Pretzel Rings Named “Official Pretzel” for Bikes & Beers’ Cycling & Brewery Events READING, Pennsylvania – March 05, 2020 – Unique Pretzel Bakery, a family-owned snack industry leader, announced that its hand-crafted Sourdough Craft Beer Pretzel Rings are the Official Pretzel for...
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Hitting the Road With New Sourdough Craft Beer Pretzel Rings Hitting the Road With New Sourdough...
Who doesn’t love the perfect pair? Bert & Ernie, burger & fries, mac & cheese, Tom & Jerry… Some things just go together. Pretzels and beer paired together is just a no-brainer. But not just any pretzel. And not just any beer. That’s why Unique is taking...
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Beer Can Chicken Beer Can Chicken
Happy Beer Can Appreciation Day! Everyone knows you can drink the delicious contents of a beer can, but did you also know that a beer can can be a vital instrument in the creation of Pretzel Crusted Beer Can Chicken? It’s simple! WHAT YOU’LL NEED: 1 4lb. whole...
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Elvis Presley Sandwich Elvis Presley Sandwich
Hail to the King, baby! Oh and Happy Birthday! There was only one Elvis Presley, and man oh man was he unique. And that unique-ness definitely didn’t stop at the kitchen. If you’re looking for a sandwich as unique as Elvis, try this favorite of his paired with...
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Unique Pretzels Pork Schnitzel Unique Pretzels Pork Schnitzel
Many families have traditional New Year recipes, schnitzel is ours! And if you’re going to be making classic PA Dutch Schnitzel, why not use traditionally styled Unique Sourdough Rings pretzels for the breading? We’ll show you how! WHAT YOU’LL NEED: 1 bag Unique Sourdough Rings 4 4oz. boneless...
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"Splits" Chocolate Caramel Cupcake Recipe "Splits" Chocolate Caramel Cupcake Recipe
Cupcakes! Like whole cakes, only smaller. And you can level it up by bringing some salty pretzel crunch to this chocolate caramel cupcake recipe. Have a happy National Cupcake Day! WHAT YOU’LL NEED: 1 cup water ⅔ cup cocoa 1 tsp vinegar 1¼ cup butter 1¼ cup white...
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Sourdough Craft Beer Pretzel Rings Sourdough Craft Beer Pretzel Rings
Unique Pretzels is once again bringing innovation to the industry with the release of their new Sourdough Craft Beer Pretzel Ring, a ring-shaped sourdough pretzel made with real malted barley and hops. The craft beer pretzel ring will be the first of its kind in the market, taking...
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"Splits" Pretzel Candy Bars "Splits" Pretzel Candy Bars
Pretzels fit wonderfully inside a candy bar. And you can put them there yourself with this classic candy bar inspired recipe for this candy-filled Halloween season. WHAT YOU’LL NEED: 1 bag Unique “Splits” pretzels 1 cup butter 1 cup light brown sugar 2 cups milk chocolate chips ½...
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"Splits" Pretzels Taco Dip "Splits" Pretzels Taco Dip
What if you want the full taco taste, but as a snack? Well look no further! With this Unique Pretzels taco dip recipe you can be bringing taco taste to your Unique “Splits” pretzels in no-time. Dip away! WHAT YOU’LL NEED: 2.5 cups Cheddar Cheese (shredded) 1 tbsp....
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CARAMEL PRETZEL BARS CARAMEL PRETZEL BARS
There’s nothing quite like pairing sweetness with crunchy pretzel salt. And this recipe for Caramel Pretzel Bars is a great way to do just that. With honey, maple syrup, caramel, and a graham cracker base - you get a multifaceted sweetness that keeps things interesting and balances...
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Recipe - 6 Layer Taco Dip Recipe - 6 Layer Taco Dip
July is a great time of year for fresh tastes and snacks to share. Why not put the two together with this delicious 6-layer dip? It's a big hit at outdoor parties with a bowl of pretzels for dipping! WHAT YOU’LL NEED: 1 bag Unique Shells pretzels...
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Unique Pretzels Stands with Folds of Honor Unique Pretzels Stands with Folds of...
Unique Pretzel Bakery, Inc. announced today that they will introduce an Original “Splits” Pretzel bag benefiting Folds of Honor this August Unique Pretzels has proudly partnered with Folds of Honor to introduce the Folds of Honor Original “Splits” Pretzels 11-ounce bag that will be available in grocery...
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Recipe - Unique Pretzels Fish Fillet Pretzel Crust Recipe - Unique Pretzels Fish Fillet...
WHAT YOU’LL NEED: 2 cups Unique "Splits" pretzels 4 trout fillets, thawed 4 teaspoons kosher salt 2 teaspoons ground black pepper 2 tablespoons mustard (of your choice) ¼ cup olive oil STEPS: In a resealable plastic bag, crush Unique "Splits" pretzels into small crust/breading size pieces. Evenly...
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Unique "Splits" S'Mores Recipe Unique "Splits" S'Mores Recipe
It’s Spring time! And for many people spring means s'mores around a campfire. This twist on the usual s'mores recipe adds a bit of salt and a wonderful pretzel crunch to the mix. Give it a shot! WHAT YOU’LL NEED: Unique "Splits" pretzels Standard sized marshmallows Milk...
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Unique Pretzels Cheddar Beer Soup Recipe Unique Pretzels Cheddar Beer Soup Recipe
Beer, cheese, and pretzels are as close to a perfect trio as it gets. So why not put all three together into one simple dish? A Unique Cheddar Beer soup! WHAT YOU’LL NEED: Unique "Splits" (1bag) Beer (12 oz) 1/2 cup diced celery 1 cup diced onion 2-3...
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Recipe - Shells Chocolate Peppermint Pretzel Bark Recipe Recipe - Shells Chocolate Peppermint Pretzel...
Try our Unique Shells Chocolate Peppermint Pretzel Bark recipe! It's a quick and easy recipe for a holiday pretzel treat that is sure to delight your friends, family and co-workers this holiday season. Prep Time: 10 Minutes Total Time: 30 Minutes INGREDIENTS: 10 oz bag of Unique Pretzels...
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Recipe - Unique "Splits" Turkey Stuffing Recipe - Unique "Splits" Turkey Stuffing
Get Unique this Thanksgiving, by jazzing up your stuffing. This recipe below will add a Unique and delicious touch to your Turkey. INGREDIENTS: 3 cups Unique® Original or Sprouted "Splits" Pretzels, broken into 1” pieces 3 cups Whole Wheat bread broken into 1” cubes (or prepackaged dehydrated...